Graphics of the Americas (GOA) has released its projections for the South American printing industry in 2014, predicting a 3.1 percent growth rate for the region. Taking into account regional GDP and inflation throughout South America, GOA looks at the current strength of the printing sector in each country and aims to anticipate how GDP changes will affect each country.
Among the expectations that GOA has for 2014 is a nine percent increase in advertising spend, although much of this growth is expected to happen online. The recovery of the US market is expected to contribute to a two percent printing growth for the Mexican market; meanwhile, despite increased consumption and a projected 1.7 percent increase in its packaging industry, the Brazilian print sector is only expected to grow by 1.5 percent overall.
The largest growing print economies are expected to be Peru and Chile, both with three percent anticipated growth, with Venezuela seeing the slowest progress.
"The Latin American print forecast proves to be a key indicator of industry trends for our very important core show audience," said George Ryan, president of the GOA. "The report seems to be positive for the region, overall."