City & West End Solutions Ltd (CWE) recently held the first in its series of open days showcasing the HP Latex 3000 3.2m wide printer at the company's demonstration room in Chessington, UK.  Aimed squarely at wide format print providers and signmakers looking to expand their product offerings, the HP Latex 3000 seminar at CWE highlighted, in particular, the rapidly growing demand and expanding market for digitally produced wallcoverings – wall décor and wallpapers.

Guest speaker on the day was Terry Raghunath, who is responsible for wallcoverings across Europe for HP. Managing Director of CWE, Doug Gilbertson comments, “We wanted to show what was possible with this new Latex technology. Terry presented a very thoughtful insight into the market today and predictions of growth. We are only tipping the iceberg and yet the demand in the UK for digitally printed wallcoverings and art is growing daily. The UK is amongst the top 5 countries in Europe for demand in this area and we are keen to ensure that our customers and future HP Latex print solution providers are well equipped to go after this, and other lucrative markets.”

Alan Watson, Manager at print service specialist OPG adds, “As ever, the information and samples were both informative and inspirational; no doubt, this will shape our thoughts regarding our business development, product portfolio and marketing strategy. We look forward to growing our business, confident in leading with HP technology, supported by CWE.”