Spandex UK has announced the availability of an easy-to-use Digital Materials Guide summarising its ImagePerfect? digital media portfolio, aiming to help customers get more out of their digital printer by clearly presenting materials for a wide range of applications at everyday pricing.
The new 52-page Guide focuses on the range of ImagePerfect products that are specifically designed and profiled for latex, eco-solvent, solvent and UV wide format print devices. It is divided into four clear sections: ImagePerfect 2500 Digital Vinyl products; the ImagePerfect 2100 Banner Series; ImagePerfect Speciality Products; and ImagePerfect Accessories.
“There’s huge potential for graphics producers to be more successful, simply by working with a more diverse range of digital media”, explains Leon Watson, UK General Manager at Spandex UK. “We stock 26000 products at Spandex, but the majority of customers buy from a very limited range. It’s human nature to buy what we know, but with such a wide range of ImagePerfect products, a different choice of media could offer the printer a better margin on the same job, with the same or even improved performance.”
“Different ImagePerfect products can help our customers to diversify and pursue exciting new revenue opportunities”, continues Leon. “For example, a printer may never have thought to explore interior decor products, or offer printed apparel – we have ImagePerfect products that would easily enable them to move into these lucrative areas. If a customer works happily with other ImagePerfect media, the new Guide should stimulate them to try new things.”
The ImagePerfect Digital Vinyl series is further divided into high performance, intermediate, monomeric and supergrip products. The Banner Series section comprises premium event banner substrates, premium and standard frontlit media, premium and standard double-sided blockout, and photo quality banner media. Speciality Products comprises meshes, canvases, premium and self-adhesive textile transfers, roll-ups and pop-ups, backlit media, art and poster papers, wallpapers, window films, floor graphic materials and a selection of overlaminates. The ImagePerfect Accessories range includes cleaning and application fluids, adhesive remover, tools and tape.
The Digital Materials Guide delivers clearly presented information on each individual product’s performance attributes, for example durability and fire rating, details of its suitability for use with different inks, and simple data on roll lengths and widths making it easy for customers to choose the right product for each application. All Spandex products are available for next day delivery within the UK.
Customers can see at a glance those products that fall within Spandex UK’s Digital on Demand service, which enables customers to buy digital media by the running metre, eliminating the need to hold inventory, releasing cash and encouraging experimentation with new substrates.