Munich commercial print company Pinsker Druck und Medien has announced its investment inEFI Pace and EFI Metrix in order to upgrade its current MIS.

Pinsker Druck und Medien runs five Heidelberg Speedmaster offset presses and digital print is provided by an HP Indigo. Specialising everyday print applications, including precision colour register work, the company hopes that the Pace productivity software and Metrix’s print planning and imposition technology will complement each other as well as the business.

EFI's chief executive Guy Gecht comments: “At EFI we are thrilled that our productivity software is the best choice for this impressive-growth company and that we will play an important role in the vision of Pinsker Druck und Medien's development and future.”

“In addition to improving our efficiency in the long-term, it's also crucial that we instigate a smooth change-over that doesn't affect our production operations," says Conny Pinsker, managing director of Pinsker Druck und Medien. "We also need a system that we won't have to change again in the future and that will grow with us as we expand and continue to invest in new technology."