Property firm Savills has engaged Signagelive to bring its office windows to life with its cloud-based digital software suite. It will use the SaaS platform to manage more than 70 AV displays in 80 offices across the UK.
Signagelive takes property information from Reapit's database and makes the necessary adjustments for the different display sizes. All displays are configured to use a template, designed by Savills, that supports large, high-resolution images in order to encourage further engagement with potential clients.
The displays run a combination of real-time property feeds and promotional animations and are back-lit to maximise impact at night. Savills intends to install further displays in its remaining UK offices soon; it believes that one of the main advantages of the cloud-based suite is the control afforded over the content on display for nation-wide or local campaigns.
Rupert Levy, head of digital communication and marketing for Savills, comments: "The benefit of Signagelive is that we can control the content of each individual screen from anywhere in the world via their simple, web based control panel."