Avery Dennison has launched a new hybrid adhesive, the S8039, for durable goods labelling. It is available on the company's mix-and-match service, which allows customers to choose from different facestock materials and release liners to meet their specific needs.

S8039 adhesive products use rubber hybridised acrylic, which the company states creates a high-quality label that is easily die-cut and adheres onto low-surface energy substrates, such as the plastics used throughout the automotive industry. The labels are also designed to withstand harsh chemicals.

"The new S8039 hybrid adhesive raises operational efficiency by allowing customers to develop unique product applications far more easily," comments Marco Fermo, segment director for durables at Avery Dennison. "They now have access to a permanent adhesive with high-end performance in terms of adhesion, heat and chemical resistance.

"That adhesive can be combined with almost any facestock in the Avery Dennison portfolio, including polyester, vinyl, polypropylene and polyethylene. Mix-and-match in tandem with S8039 opens the door to new growth opportunities – it provides a fast and streamlined route to custom durable label products."