With show doors opening in less than a week, Sign & Digital UK will again be the launching pad for the print industry’s biggest brands, this year hosting the first European demonstration of HP’s new Latex wide-format printer series.  A press briefing formally announcing the products will take place on day one of the show at 3pm, located in the Piazza 5 Conference suite followed by a visit to the HP booth E60.

The press briefing will feature a presentation by HP executives, followed by a tour of the booth including demos of the new products.  Designed to help sign shops, quick printers and small to medium print service providers (PSPs) easily expand their large-format printing capabilities, the new HP Latex 300 Printer series offers new application areas and builds a healthier production environment.

Rudi Blackett, event director, Sign & Digital UK says, “We are delighted that Hewlett-Packard has chosen to bring their new products to market at Sign & Digital UK 2014. This will be the first European showing of the new HP Latex 300 Printers series and they are sure to draw a crowd at the event.   Sign & Digital UK 2014 is the UK’s showcase for many product launches as well as a key source of business advice to help sign makers and digital printing companies stay competitive and at the cutting edge of market developments.”