Avery Dennison is to use FESPA Digital 2014 to showcase its range of self-adhesive graphic solutions for the automotive and architecture markets, with its MPI 3010 self-adhesive digital imaging film being introduced for the first time.

A wrapped car at the centre of the display will showcase the various colours, finishes and performance offered by the company's films.  A range of coloured opaque films designed for sign-making and a selection of translucent, metallic and specialty films for eye-catching displays will also feature on the stand.

The company's 777 Cast Film, a REACH-compliant product developed for more demanding surface shapes, will be made available in 100 standard stock colours. Also part of its portfolio at the event will be cast, polymeric and monomeric films that can adhere to plastic or rough surfaces.

"Avery Dennison is using FESPA Digital 2014 to show how a wide range of both new and existing materials can give customers the stand-out performance they need," comments Renae Kulis, global senior director for graphics. "This is backed by our on-going product innovation, ease of application and reliable supply and support."