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HP expansion to ‘disrupt’ production printing
Jun 18 2014 10:36:58 , 1167
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The HP Indigo 7800 Digital Press is said to provide general commercial printers simplified colour management, improved productivity, and an expanded application range

Alon Bar-Shany, vice president and general manager, Indigo digital press division at HP, comments: “Our customers are always seeking ways to improve productivity and diversify applications so that they can deliver more value to brands and end customers.

“The latest releases of our industry-leading portfolio demonstrate our commitment to providing customers with state-of-the-art digital printing technology to meet these needs, while also offering an upgrade path that helps protect their capital investments.”

The latest releases of our industry-leading portfolio demonstrate our commitment to providing customers with state-of-the-art digital printing technology to meet these needs, while also offering an upgrade path that helps protect their capital investments

In other news from the industry giant, HP has also announced the scaling of its inkjet-based PageWide Technology for large-format printing, which is claims delivers high-quality prints at faster speeds and lower costs.

Consisting of more than 200,000 nozzles on a stationary print bar, this technology spans the width of the page and enables users to produce a variety of black-and-white and colour applications, such as drawings, maps and posters.

In a statement the firms asserts: “HP PageWide Technology will disrupt the $1.3 billion production printing market currently dominated by monochrome light-emitting diode (LED) printers.”