Two open days in Scotland featuring the brand new HP Latex 300 series proved a success for City and West End Solutions (CWE), with more than 30 companies attending the annual event.
CWE has been the leading supplier of HP Latex printers into the Scottish market for the last five years, partly thanks to the buzz created by its annual open days, dedicated to showcasing the latest large format printing technologies.
It was the first time that the HP Latex 310 and 360 printers, a HP Designjet printer and Summa cutters had all been on show under the same roof in Scotland.
CWE Director Darren Walker said: “Once again it was great to see so many of our existing and potential customers in Scotland, and to be able to showcase the new HP Latex 300 series printers there.
“The event created a lot of excitement about the opportunities the new technologies offer and we’ve subsequently received orders for the whole range of products on show, both from guests and others who heard about the event.”
The new Latex inks give outstanding durability with superior scratch resistance on vinyl and banner and enhanced quality and performance on a wider range of medias. The high ink density options further extend the superior detail and vibrancy to backlit media and textiles.