Graphics specialist Logoshack has installed a new Zünd S3 L-1200 cutting system, tailor-made to meet its present and future needs.

Phill Davies, Director of Stoke-on-Trent's Logoshack, experienced the Zünd S3 in action at Sign and Digital UK 2014 and saw its ability to speed up production processes. Zünd UK's Product Manager Nick Reed then went to Logoshack's HQ to ensure the machine was built to the customer's specifications; thanks to the S3's modular construction it can grow with graphics businesses as their requirements expand and change. 

"Nick identified our needs and made sure our machine was tailor-made with the necessary modular tools," says Phill Davies. "This piece of equipment has given us the ability to diversify into different markets – namely POS – and sped up our production processes. We're now doing split shifts as it can work longer hours."

The Zünd S3 L-1200 automated cutting system is suitable for a range of applications including graphics, packaging, architectural modelling and aerospace. With the ability to cut materials up to 25mm （1"） thick, it is ideal for the aluminium, rigid substrates and vinyl used regularly by Logoshack for its blue chip clients. The team is using the Zünd S3 predominantly to die-cut or kiss-cut digitally and screen printed displays, moving from traditional hand trimming and sub-contracting finishing to bringing it all in house.

"It's a super piece of kit – very nicely engineered," adds Phill Davies.

"We're pleased to welcome Logoshack as a customer and are looking forward to seeing the company diversify with the S3's help," says Peter Giddings, Sales Director, Zünd UK. "With its modular tooling system Logoshack will be able to move easily into the point-of-sale arena and beyond; many S3 users look to packaging for an additional revenue source, for example."