Sihl Direct UK has appointed Kelvin Furniss as its Regional Sales Representative for the Midlands area. Kelvin brings 30 years sales experience from within the sign and display industry and joins the UK sales team from Paperlinx.

Ian Turnbull, Operations Director for Sihl Direct UK, comments, “We have achieved significant growth in the UK market since our launch two years ago and to further this development we wanted to add to our sales team. We are very confident that Kelvin’s essential mix of experience, enthusiasm and commitment will prove hugely successful in this important role.”

Kelvin adds, “I am very excited about this opportunity. My strengths have always been in working closely with customers to deliver products and solutions that generate true business benefit. I am very keen on the technical side of the business and believe that with the excellent range of quality, consistent and reliable media that Sihl manufactures, I can help the company achieve its objective to grow further in the UK.”

Outside of work Kelvin is a keen golfer and gardener and also loves to spend time with his children and grandchildren. He concludes, “This market is characterised by the speed of change in technology. I am looking forward to building key relationships with customers to ensure they can partner with a manufacturer that is at the forefront of this change and can help them achieve the success and profitability they are looking for.”