Puma is taking its new Forever Faster campaign, starring Usain Bolt and Mario Balotelli, on to Giant Posters with a major burst on the blowUP media network in four UK cities.  Using blowUP media’s sites, the campaign will dominate the locations in London, Birmingham, Manchester and Liverpool and deliver outstanding impact to mass audiences.

The Giant Posters will be displayed on four blowUP media premium sites: the 128 sqm site on Old St in London, the 107 sqm Broad St site in Birmingham, the 165 sqm site on Manchester Central, Piccadilly Gardens and the 251 sqm site on Liverpool’s Holiday Inn.  In total, the two-week campaign, which has been planned and bought by Zenith Media and Posterscope, will reach 4.2 million people across the four cities.

blowUP media Sales Director Aimee McKay says: “Puma is using two of the most famous and instantly recognisable sportsmen in the world to demonstrate the connection between Puma and the best in sport, and our banners will perfectly match the power and impact of these images of Bolt and Balotelli.”