More than a hundred users from 15 countries attended the first DirectSmile cross-media conference, EFI has confirmed.

Taking place in Berlin and open to printers, creative agencies and marketers, the conference focused on user case studies and in-depth practical sessions, teaching attendees how to, among other skills, plan cross-media campaigns, build a Facebook application or focus on how to sell and market across different platforms.

"We received a very positive response from DirectSmile users about the value of the EFI DirectSmile VDP and cross-media solutions and how they are driving growth and expansion for their business," explains Filip Buyse, general manager of EFI Web-to-Print Solutions. "It is testimony to EFI's strategy to bring more value to marketing service providers, from ad agencies to print service providers."