Manchester-based GJ Plastics celebrated its 21st ‘birthday’ with an investment in a brand new HP Latex 360 printer from City and West End Solutions （CWE）。

The new printer, installed at the end of June, was a birthday present from the company to itself, and the increased capability and productivity will no doubt guarantee them many happy ‘returns’！

GJ Plastics, a highly regarded designer and manufacturer in acrylics and other plastic materials, is using the HP Latex 360 to expand its offering further into window and floor graphics, and temporary textile printing for exhibition, display and signage.

“We chose the 64” HP Latex 360 partly because it works perfectly in tandem with the Summa F1612 cutter, which we bought from CWE in December 2013,” said Managing Director Graham Croston.

“But it wasn’t just the speed, quality and productivity that attracted us – the added capability of printing onto porous temporary textiles using the in-built ink collector was a real draw for us.”

“We’re really pleased with it and excited about the possibilities it offers us in temporary textile printing for the POS and display market. Not only is the fabric output attractive and durable it’s also highly practical for all kinds of display system.”

CWE Director Darren Walker adds: “We knew that the HP Latex 360 would be the perfect machine for GJ Plastics. It’s added latex printing to their stable and, with that, the ability to print onto temporary textile and porous substrates for indoor and outdoor applications, in addition to improved productivity and better value for customers.”

“It’s the fastest in the 300 series and offers features such as double sided printing, automatic ICC profiling and the ability to synchronise printers for the colour consistency that’s crucial for markets such as fleet management.”

“The large touch screen makes it very easy to use and it has all the environmental benefits of water-based inks.”

Graham explained: “We’ve been designing our own display systems for years now and sending them all over the world, and we’ll now be able to expand further into temporary textile options as well as exhibition and retail floor and window graphics, hanging banners, wallpaper, vehicle wraps, pop ups and bespoke floor stands.”

“We went to City and West End Solutions because we’ve worked with them for many years and have always been impressed with their customer service. We believe that, for our customers, the sale is only the beginning and it’s the aftercare that really matters, and it’s a pleasure to work with a supplier who has the same ethos.”

“They strive for perfection, and so do we, which is why we still have some of the same customers we had 21 years ago, and why we plan to continue buying from CWE.”