Stone Island is launching its Autumn / Winter collection with an outdoor campaign spearheaded by a Giant Poster on blowUP media’s Old St/Rivington St site.

The 128sqm site will have a footfall of 1.2 million over the two week period of the campaign which has been planned and bought direct by Stone Island through its sales distribution and PR/Marketing agency Four Marketing and is the first time that the company has used a Giant Poster in the UK.

Located in the heart of East London’s high-powered centre of innovation, fashion, design and social entertainment, the Old Street / Rivington Street site is perfectly located to reach Stone Island’s target market. By using a format with the greatest scale and impact, the company will make its campaign a talking point among its key audience, an important goal for advertisers in the fashion sector.

blowUP media CEO Katrin Robertson says: “In fashion, image is everything and a Giant Poster canvas allows advertisers to realise their aspirations in an unmissable and effective way. We’re thrilled to be part of Stone Island’s first ever Giant Poster experience and their selection of this site justifies its reputation as one of the most in-demand OOH advertising opportunities in London”。