Woodridge, Illinois-based Orbus Exhibit and Display Group is using its new EFI VUTEK GS3250LXr Pro wide-format LED printer, running SuperFlex Ink from EFI and 3M, to open up opportunities in its soft signage offerings, the company says.

Orbus, a leading provider of trade show products and graphics, purchased the EFI LED printer to replace an older, dye-sub printer, according to Jamie Herand, Orbus’s vice president of graphic operations.

“SuperFlex Ink opens new avenues for us in soft signage. It gives us more vibrant color and it doesn’t crack the way traditional UV inks do,” Herand says, adding that soft signage, including high-quality, reusable, backlit fabric applications, is an important part of the company’s trade show business.

Orbus already uses traditional UV and dye-sub inkjet printers, but the EFI LED printer is a new addition to its production capabilities.