Danville, Illinois-based LED signmaker Watchfire announces the installation of its first 10-millimeter sign, the company’s highest resolution display.

The sign is for the Taphouse 23 restaurant, scheduled for a mid-November opening in Bridgeport, Pennsylvania.

Watchfire’s new 10-millimeter sign provides what the company calls the highest resolution display available, with more LEDs per square foot than any other in the Watchfire lineup. The company says the product is ideal for close-viewing range and smaller applications, including situations where square footage limitations on signage may apply.

The American-made sign has fully encapsulated modules that lengthen the expected product life and increase operational up-time. Full silicone encapsulation protects board-mounted electronic components from the effects of moisture, air-borne salts and heat. In addition, the signs have an active front ventilation system that keeps components cool and extends product life, the company says.

Restaurant owner Gary Johnson says he plans to use the sign to advertise their executive chef, specials he’ll be offering and events the restaurant will host with local charities. In advance of Taphouse 23’s opening he’s using the sign to fill open positions at the restaurant, Johnson said.