Broadsign technology is powering DOOH reach to 'nearly 90 percent' of Slovenian citizens

Slovenian media owner TSmedia is using BroadSign's cloud-based digital signage software to drive its new DOOH network in capital Ljubljana after a deal inked in May this year.

The so-called 'digital giants' network comprises seven LED screens, ranging in size from 13 to 55sq m, located around prominent areas of the city including at the centre, and at the city's biggest shopping complex. TSmedia is looking to grow the new proposition to expand the reach of its current DOOH network, which it says already extends to almost 90 percent of the country's populace.

"BroadSign was selected to power our new and advanced network of digital screens due to the significant importance we place on viewer-targeting, consumer engagement and high accountability," comments Toma? Pernov?ek, chief executive at TSmedia. "We are always working hard to offer our advertisers the latest and most efficient advertising platforms. The capabilities of BroadSign's robust software align with TSmedia's needs and will help meet our advertising objectives."