Cambridge, UK-based Xaar, an independent supplier of industrial inkjet printheads, has named Don Whaley as its new director of sales for Xaar Americas. In addition, the company has also opened a new sales and support office in Texas.

Whaley joins Xaar from Piksel Inc., a supplier of SaaS-based video platforms, where he was vice president of global channels. He has also held a variety of senior sales management, business development and marketing positions with The Wind Group and Kodak.

The new sales and customer support office is housed in a newly remodeled facility in Grand Prairie, Texas, close to Dallas/Fort Worth International Airport. The facility provides training and demonstration suites and engineering support for Xaar customers in the US, Canada and Latin America.

“This is a great time to join Xaar,” Whaley says. “There are big opportunities to extend the penetration of the company’s market-leading inkjet technologies in the graphics, packaging and industrial imaging markets throughout the region. It’s my role to realize the potential, and I’m hugely excited at the prospect. The resources of the new Texas office, just a few minutes from the airport, are a big advantage and we expect the training and demonstration facilities to be busy with customers and prospects.”