Ultraflex Systems Inc., a leader in PVC and specialty substrates, is announces the promotion of John Mitchell as the new vice-president of sales for North America.  Mitchell joined Ultraflex in 2013 and has served as the Canadian sales representative where he has increased Canadian sales by 30 percent.  He is responsible for restructuring the Canadian warehouse, increasing fulfillment by 30% and improving the overall efficiency of Ultraflex warehouse operations.

With 25 years’ experience in the graphics industry, Mitchell previously served as president of 3deltaE, a business that provides sales, marketing and technical support for graphic manufacturers by selling through a diverse dealer channel in Canada.

Mitchell’s vision for his team is to enhance sales through customer support, product education and training.  He will employ marketing techniques and strategies to properly instruct customers and dealers to gain optimal performance from Ultraflex products.