Industrial inkjet printer equipment manufacturer Durst Image Technology U.S., Rochester, New York, announces the addition of textiles/soft signage printing expert Bob Rychel to its sales team, as well as an expanded role for large-format digital sales manager Tom Green.

Rychel comes to Durst with 25 years experience in the large-format digital graphics marketplace, including the last eight focused on textiles and soft signage.

Green, a 20-year printing industry veteran, joined Durst in 2013. Over his career he has developed extensive knowledge of and experience with screen, litho and digital imaging – specializing in not only large-format POP/POS applications but also a range of innovative industrial applications such as printing on glass, membrane switches, solar and other techniques.

In his new expanded role, Green is introducing direct digital UV inkjet printing into businesses in Durst’s Southeast Region that might not have digital UV applications.  His consultative approach is helping print service providers understand how they can streamline operations and gain new growth opportunities.

Durst Image Technology U.S. is a subsidiary of Durst Phototechnik AG of Brixen, Italy.