Fremont, California-based EFI, a wide-format printer manufacturer and productivity software developer, announces the appointment of Patrick Morrissey as the company's new vice president, Americas sales.

In his new role, Morrissey will be responsible for growing regional direct sales and enhancing channel partnerships across the company’s productivity software, industrial inkjet and Fiery digital print production businesses.

Morrissey joined EFI in 2007 and most recently served as senior director of worldwide inkjet sales. The company says he is one of EFI’s top performers in direct sales, having received EFI’s Elite Award every year since 2010 for exceeding his annual revenue goal.

Prior to joining EFI, Morrissey was vice president of sales, North America, at Creo, a print software and prepress technology provider that is now part of Kodak.

Morrissey will report directly to Frank Mallozzi, senior vice president, worldwide sales and marketing.