An interactive electronic display kiosk unveiled recently in a Warsaw, Poland, shopping area purports to be the first-ever display equipped with a thermal vision camera capable of measuring the temperature of the pedestrian interacting with it. The machine can let the person know if they are suffering from a fever, which is a common early flu symptom.
The campaign was created by Saatchi&Saatchi Poland in cooperation with Saatchi&Saatchi Switzerland for theGlaxoSmithKline’s anti-flu remedy, Theraflu.
The display has another functionality: After it takes a pedestrian’s temperature, it provides an option to take a Thermo-selfie that can then be shared on social media with the phrase #TherafluThermoscanner. Or, the machine can email the image to your boss to explain your absence from work.