Chicago-based specialty substrates provider GPA announces its latest promotion: the “Ink on Paper: Calligraphy Throughout the Ages” brochure. This accompaniment for a museum exhibition highlights the history of calligraphy, serving as a dual exhibit overview and keepsake. GPA says it created the piece to demonstrate how the right papers can transform a simple promotion into both an elegant work of art and an engaging tool that impacts an audience on a deeper level.

The promotion was printed on two of GPA’s Ultra Digital Fine Art Cover Papers: Cotton Uncoated Cover and Bamboo Uncoated Cover. These papers were the natural choice for marketing collateral that pays tribute to the craft of written communications, the company says.

To create the “Ink on Paper: Calligraphy Throughout the Ages” promotion, the papers were first printed 4-color on an HP Indigo press, the inserts were guillotine cut; the brochure was die cut, scored, and folded, and the pocket was secured with an adhesive. 

GPA's new museum brochure serves as both information provider and keepsake.