Japan-based OKI, a manufacturer of wide-format printers and office equipment and supplies, announces the appointments of one new hire and one promotion to its UK sales and marketing team.

Lars Hargaard, who has been with OKI since 1999, has been named marketing director for the UK and Ireland and the Nordics. Hargaard was previously in marketing and management positions in Denmark and Northern Europe. In his new role he’ll be responsible for increasing brand awareness and loyalty, plus other marketing-related activities including product and solutions management, business intelligence and communications.

Dylan Haworth has been appointed UK sales director for OKI. He is new to the company, having previously been the general manager, channel sales for Brother UK Ltd. His new role at OKI will be both channel and end-user facing, with responsibility for driving the transition from a product to solutions-focused operation.