Digital Lizard, one of the most advanced digital print facilities in the United States and Creel Printing’s Digital Division, is the world’s first HP Indigo 50000 Digital Press print service provider. With the installation of the high-volume, high-efficiency solution at its Las Vegas facility earlier this month, Digital Lizard is now positioned to provide its customers with personalized magazines, catalogs, direct mail, calendars, and more, all in offset quality.
“The HP Indigo 50000 is the next evolution in the digital print space. It will provide our clients with a cost-effective solution to personalize their marketing message on the micro level, while still producing the large volume necessary to reach their client base,” said William Wieners, President of Digital Lizard.
Digital Lizard is the first beta site for the roll-to-roll, 30 inch HP Indigo 50000 announced at drupa 2016. The press is scheduled to be released to market in July.
“The Indigo 50000 will truly bridge the gap between our digital capabilities and our offset capabilities at Creel Printing,” said Wieners, including the ability to insert customized inserts into catalogs and magazines.
Additionally, the HP Indigo 50000 supports Digital Lizard’s sustainability goals by narrowing the cost gap for its customers to choose environmentally conscious print, he said.
HP presses and printers in Digital Lizard’s fleet include the HP Indigo 12000 press, 12-HP Indigo 7900 presses, two HP Indigo 7250 presses, an HP Scitex LX850 Grand Format Poster/Banner Printer, and an HP DesignJet L25500 60” Wide Format Poster Printer. “Our ongoing relationship with HP has allowed us to stay ahead of the curve in every aspect of innovation within the industry,” added Wieners.
Digital Lizard joined the Creel family in 2005 and now operates plants in Hayden, ID; Las Vegas, NV; Mahwah, NJ; and Pusignan, France; all running 24/7. Creel’s Digital Division offers full-color variable digital printing, inline finishing, same-day shipping, and a host of leading-edge digital solutions.