Los Gatos, California-based digital signage media player manufacturer BrightSign announces a collaboration with Las Vegas-based Socialure, a creative agency specializing in digital content and an authorized BrightSign reseller, on bringing digital displays to Cromwell Casino in Las Vegas.

The installation covers both the casino itself and Drai’s Club, one of Las Vegas most popular late-night destinations. More than 20 displays are featured in the club, with the screens’ content orchestrated with lighting, music and fog machines. BrightSign’s LS and XD media players distribute content feeds, alternating between animations, synchronized with the lighting displays, and advertisements promoting club sponsors, featured liquor brands and other promotions. Drai’s Club also intersperses feeds from Facebook and Instagram, displaying real-time social posts from club patrons and outsiders posting with designated social tags. The entire network is managed using BrightSign Network, with BrightAuthor playing a key role in content creation and scheduling. This enables the club to schedule content weeks in advance.

Beyond the club itself, additional screens are distributed throughout the Cromwell Casino, narrowcasting content such as recaps of events from Drai’s Club, promotional content for upcoming events and special messages about what’s happening at the nightclub.

Socialure’s work with Cromwell Casino will continue, the companies say, with the next project being the addition of BrightSign’s XT players to add Live TV to the signage.