Sunnyvale, California-based Prism Inks and Graphics One announce an enhanced private label ink plan for its distribution partners. Based on the plan that Prism has offered for many years, the plan has been enhanced so that now, no matter the size of a business partner, they can participate in the plan.

 “Although we have had this type of plan before, we have now included Graphics One, which allows a channel partner the ability to private-label their ink whether it is for one bottle or for 1000 bottles, it does not matter,” says Amir Ajanee, CEO of Prism Inks. “We have noticed a real trend in the dealer and distribution channel moving into private label programs to accommodate their customers and to increase their margins on consumables. Fortune 500 companies like Walmart, Target, Costco and many others are private-labeling for exactly the same reason, customized products specifically for their customer base with a better pricing structure.

“Our plan includes the ability for the dealer to use us as a virtual warehouse where we offer complete fulfillment capabilities with blind shipments to the customer. The dealer never has to touch the goods which allow for better margins and lower pricing for everyone.”

The new plan has been implemented and is now being offered to customers through the Graphics One distribution channel, along with the traditional channel of Prism Inks. The plan is included at no charge and is provided on demand by Prism Inks’ packaging division.