Las Vegas, Nev. – Printing companies, agencies, marketing service providers, educational institutions and small to medium corporations have a new tool to drive integrated customer engagement with EFI MarketDirect from Electronics For Imaging, Inc. The new software is making its debut this week during EFI Connect, the company’s annual users’ conference being held at Wynn Las Vegas.

MarketDirect’s robust Customer Engagement Platform gives users the ability to develop, distribute and track customer communications for loyalty programs, offers, newsletters, surveys and communications rapidly and with ease. The software includes the next-generation of cross-media/multi-channel technologies available from EFI, building on the company’s successful DirectSmile platform to deliver comprehensive cross-media marketing applications for lead generation, new customer acquisition, prospecting and more.

The software is available as a standalone application or alongside EFI’s leading Web-to-Print Solutions – an offering that is seamlessly integrated into EFI’s Productivity Suites, giving users full visibility, data tracking and management capabilities for marketing campaign and customer engagement activities within the Suites’ market-leading MIS/ERP frameworks, and more power than ever before to plan, manage and execute complex print and cross-media marketing programs.

Optimized marketing for end-to-end efficiency

MarketDirect’s customer engagement platform offers innovative features that ensure optimum productivity, including EFI SmartCampaign, a new HTML5-based cross-media design tool. Plus, with a new storyboards automated campaign-creation feature, customers can build and visualize a campaign in a matter of minutes using simple drag-and-drop tools.

Theme templates introduced with MarketDirect give users the ability to personalize and launch campaigns with minimal training. New tools in the software also make it easier than ever to build and execute personalized communication and marketing programs for web, email, print, mobile or social media.

“This next-generation Customer Engagement Platform in MarketDirect significantly expands what our customers can offer in marketing and communication services,” said Charlotte Tueckmantel, vice president and general manager, Value Added Products, EFI Productivity Software. “From storyboarding and campaign design to visual automation, this is an elegantly simple tool for businesses looking to drive greater customer loyalty and deliver higher-value services to their client base.”