HP Reinvents the Possibilities of Print with New Campaign
May 14 2018 09:21:14 , 1426
Palo Alto, Calif. – HP today launched #TransformYourBusiness campaign to showcase how HP is pioneering digital print technologies by creating products to allow visionaries, both businesses and creatives, to reinvent the possibilities of print and transform their business through the #WonderOfPrint.
Print service providers (PSPs) want new ways to grow and expand their business to keep pace with the ever-changing landscape to deliver unforgettable quality with vibrant colored prints. At the same time, creators require printing technologies that can bring to life their creative vision. HP’s #TransformYourBusiness is focused on helping PSPs unlock new opportunities with creators to ignite their business. By showcasing innovative customers who harness HP Indigo Digital Press technologies and innovations, PSPs will learn how to outshine competition and increase business profitability.
HP will feature Perfect Communications and designer Dian Holton in two videos to illustrate how HP Indigo Digital Press changed the creative process and output.
In the first #TransformYourBusiness video, Perfect Communications highlights how they embraced the future of print with HP Indigo 12000 and 7900 Digital Press to add new customers and experience growth with existing customers. In just two days after installation, Perfect Communications leveraged the versatility of the B2 sheet size and printed 35 posters for AIGA Philadelphia on variable colored substrates. which signaled a business transformation by delivering amazing technology that helps the design community realize their creative vision.
In the second video, designer Dian Holton shows how HP’s digital print technology changed the way she approaches design to create design magic. When Holton launched Daily Digits(SM), an Instagram series that fashioned numbers out of found objects, the project was an instant success. In one thousand days, she amassed an eclectic anthology that begged to be printed and shared with the world. AIGA and HP paired Holton’s creative brilliance with HP’s cutting-edge HP Indigo Digital Press technology to create the “7” series. Together, the boundaries were pushed for vibrant printing with HP’s Fluorescent ElectroInks and IndiChrome Plus. By leveraging HP Mosaic technology, she also generated limited-edition art opportunities. Today, a designer’s creations are no longer restricted by printing technology -only their imagination.
The new campaign will inspire PSPs to help their customers dream bigger than ever before with #WonderOfPrint to #TransformYourBusiness with the HP Indigo Digital Press portfolio.
With the HP Indigo 12000 Digital Press, PSPs can achieve outstanding image quality, versatility, and productivity with the ability to capture new high-value commercial print opportunities with the best-selling B2 format digital press platform. The portfolio features an optional high definition imaging system that takes the best digital print quality to even higher standards.