Digital press expands company’s competencies and capacity for POP displays, pallet skirts, and other promo items

Andover, N.J. – Sutherland Packaging, a leader in corrugated point-of-purchase (POP) displays and packaging for retail locations and club stores, has expanded its digital print capabilities by incorporating an HP Scitex 15500 Digital Corrugated Press. The multi-pass, six-color press allows Sutherland to produce high quality short runs more cost-effectively for its eclectic customer base.

The HP Scitex 15500 offers pristine graphics, quick turnaround times and is designed specifically for corrugated converters that produce temporary and permanent displays, retail ready packaging and other short-run corrugated applications. Offering hands-free and stack-to-stack operation, auto loading, and zero setup, the HP saves both time and labor costs.

The wide format press can print up to 650m2 per hour with dimensions of 160x320cm (63”x126”), and a substrate thickness up to 25mm. Currently, Sutherland is combining standard CYMK colors with light cyan and light magenta. The HP Scitex 15500 eco-friendly inks align with the inherently sustainable nature of corrugated displays.

Smooth operation on industrial-grade standard board is ensured by the HP Scitex Corrugated Grip, which handles boards with a warp up to 40mm. The loading table is covered by suction mat segments positioned to ensure effective holddown of boards with varying dimensions.

A major benefit of the HP Scitex series is the presses’ High Dynamic Range (HDR), which provides precision control over color, tone and clarity of image detail. HDR automatically uses small ink drops for quality and large drops for speed, all on the same run. The HP HDR230 Scitex inks are designed for economical corrugated printing on paper-board media, offering high-value, low-odor prints ideal for indoor corrugated applications like counter displays and freestanding display units.

“Our new HP digital corrugated press is an invaluable tool that will be used to manage an uptick in digital customer business,” said Tom Sutherland, President of Sutherland Packaging. “The press also expands our digital services portfolio, allowing us to better serve our customers’ evolving needs.”