Kennesaw, Ga. – Kingery Printing Company (KPC), a family-owned company in Effingham, Illinois, installed a Versafire EP from Heidelberg to satisfy its short-run workload and provide the flexibility it needs to allocate jobs between its digital and offset equipment.

Quality is No Longer a Determining Factor

With goals to expand its market share, KPC searched for a new digital press that would increase its productivity and efficiency while maintaining the high quality that its customers expect. Printing with a resolution of 4,800 x 2,400 dpi and a new toner formula, the Versafire EP stood out amongst other digital equipment because of its ability to match color to KPC’s Speedmaster SM 52 Anicolor press.

“We no longer have to think about quality when we are deciding which press the work should go on,” said Mike Kingery, President of Kingery Printing Company. “The Versafire EP gives us the flexibility to use quantity as a determining factor, not quality. If the job fits on the SM 52, it will go there. If it makes more sense to put the job on the Versafire, we are equally confident printing the work there knowing that we are going to get the most cost-effective outcome with the same result either way.”

The Versafire EP will mostly focus on short-run static and variable-data saddlestitched work, which the plockmatic booklet maker at the end of the digital press will produce. According to Kingery, “Previously, we would have to print on the offset press, and then put it on the folder or stitcher as a separate operation. With the Plockmatic booklet maker on the Versafire EP, our material is folded and stapled, allowing everything to be finished inline.”

Technology Makes the Difference

Running at speeds up to 135 letter pages per minute and printing up to 13” x 49” sheets, the Versafire EP supports 24 point stock plus a variety of synthetics allowing KPC to offer more to its customers.

The digital press includes a variety of advanced technologies including the automatic high-precision inline registration, which actively controls every sheet so that the sheets are steered and adjusted automatically. Additionally, the inline sensor on the Versafire EP color calibrates the engine automatically —making this press simple to use for all printers. According to Kingery, “It’s the technology inside the Versafire that is really going to make a difference for our customers.”

Heidelberg — Dedicated to Service

When KPC was making its final decision on the Versafire EP, it came down to the service they were going to receive. Offering the largest service coverage in the industry, Heidelberg offers technical, financial and performance services to ensure customers are getting the most from their equipment. The wide network means that close-by technicians are readily available to help customers in need. According to Kingery, “Heidelberg has demonstrated a very high commitment of service to this machine, which made the press all the more worthwhile.”

KPC is no stranger to Heidelberg’s service due to its existing equipment, which includes three Suprasetters, a Speedmaster SM 102-10P, a Speedmaster SM 52 Anicolor, a Stahlfolder TX 96, and 3 POLAR 115 cutters. “We have a very strong relationship with Heidelberg, so we feel confident with the support we receive from them,” said Kingery. “They know everything about our operation, our equipment, and what we are trying to accomplish, so even if we don’t know the right question to ask them, they always know the right answer.”