by: Mike Clark

Tokyo-based Ricoh, a manufacturer of commercial inkjet printheads, large-format printers and office imaging equipment, announces that Ricoh Middle East FZE, the Middle East division of Ricoh Europe PLC, opens doors to a new office in Dubai Silicon Oasis (DSOA), a business park. The new location comes as the company focuses on emerging markets in the region.

“Today, we are celebrating our new office in the DSOA Technology Park,” says Henning Rudbech, Ricoh’s CEO of emerging markets group. “Being in the Middle East is very important to us. It not only brings us into greater proximity with some of our most important customers but also helps us to demonstrate our commitment to bringing the best of the company’s products and innovations to the region.”

Rudbech adds that the expansion in Dubai allows Ricoh to “better understand regional trends and requirements.”

The opening featured executives from both businesses, including Dr. Mohammed Al Zarooni, CEO of DSOA, and Mark Thompson, general manager of Ricoh Middle East.

“We have worked relentlessly on the launch of Silicon Park, Dubai’s first integrated smart city project,” says Al Zarooni. “Today, we are proud to witness its completion and the opening of the first company establishment within its premises. Ricoh Group’s decision to launch its new office in Dubai speaks volumes of the company’s keen interest in capitalizing on the potential of the region, as well as of its trust in the emirate.”

Ricoh says the new facility enables the company to forge closer relations with regional partners and extend “better service” in the region. Through the Dubai hub, Ricoh plans to offer training and sales support to business partners in the Gulf Cooperation Council (GCC) region, North Africa, and the Levant.