• Color’s Impact in Marketing
• The popular TV show “Orange is the New Black” got me thinking. What other magazine readership could better appreciate the topic of the impact colors have on a sign shop owner’s marketing efforts than Sign and Digital Graphics’? So then, why did it take this colum……
• Aug 18 2016 09:57:38

• Great Customer Communication Management is the building block of a great customer experience
• Objectif Lune recently conducted and published a market analysis on customer communications management (CCM) and the latest trends.
• Aug 18 2016 09:52:46

• Out-of-Home Ad Revenues Posting Near Double-Digit Growth
• Stamford, Connecticut-based global media research firm PQ Media reports that digital out-of-home media revenues in the U.S. are on pace to grow at a rate of nearly 9 percent this year, compared with a growth rate of 11 percent in 2015.
• Aug 17 2016 09:56:14

• So Long, Better Half
• If you’ve been reading these Trenches articles very long, you already know our little sign shop is located “behind the Pine Curtain,” in the deep East Texas town of Longview. I started our sign business back in 1974, after spending two years working part-time doi……
• Aug 17 2016 09:51:18

• Roland Names President/CEO for Roland DG China
• Hamamatsu, Japan-based Roland DG announces the appointment of John Wong as president and CEO of Roland DG China. Effective as of July 1, Wong reports to Eli Keersmaekers, president of global sales and marketing headquarters of Roland DG.
• Aug 17 2016 09:26:22

• Canon 2016 Analyst Summit Lays out Plan to Unlock The Impossible And Drive Customer Business Value
• MELVILLE, N.Y., – Canon U.S.A., Inc., a leader in digital imaging solutions, concluded its two-day Analyst Summit, an invitation-only event inspiring attendees to embrace the spirit of Canon See Impossible by providing a glimpse into the Company's vision for the……
• Aug 16 2016 10:33:14

• CSL Digital is appointed specialist dealer for Fujifilm UV inkjet printers
• CSL Digital, a leading supplier of digital printing and cutting technologies to the sign and display markets in the UK, today announces that it has been appointed a specialist dealer for Fujifilm UV inkjet printers by Fujifilm UK Ltd.
• Aug 16 2016 10:30:08

• Pro Tip: Heat and Vinyl Wraps
• From installation to ongoing maintenance, heat plays a big role in vinyl wrap quality and sustainability. JMR Graphicsshares the effects of heat on vehicle wraps.
• Aug 15 2016 10:58:53

• Global Imaging Announces New Software Partner
• Louisville, Colorado-based Global Imaging, a value-added reseller and integrator of wide- and grand-format printing systems, took the opportunity at its recent Workflow Studio VIP event to showcase its new software partner, Tucanna.
• Aug 15 2016 10:53:22

• Planar Large-Format 4K LCD Displays Earn Certification
• Portland, Oregon-based digital display manufacturer Planar announces that its portfolio of large-format 4K LCD displays, including its Planar UltraRes and Planar EP series, has earned 4K certification from Creston Electronics.
• Aug 15 2016 10:23:49

• Designing Award-Winning Signs: Nuts, Bolts and Washers
• Over the years I’ve worked with half-complete clip art collections of parts and pieces of various nuts and bolts and fasteners that I borrowed, bought and begged for from other sign designers and graphic artists.
• Aug 12 2016 09:51:36

• Featured Project: This Wrap's Not Too Hot But Very Cool
• This featured project was sent into us a couple of years ago from Daniel Cuadras of Resource 4 Signs in Chatsworth, California. A previous client, another heating and air conditioning company, referred Kappl Heating and Air Conditioning in nearby Canoga Park to R……
• Aug 12 2016 09:46:54